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Proposal of a Business the Foundation of a Restaurant
Boček, Petr ; Vítek, Ondřej (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis is a proposal of the entrepreneurial intention to establish a restaurant. Our restaurant with a focus on tourists and cyclists will be in Vilémovice. The branch of business belongs to the hospitality industry. The work consists of three parts. The theoretical part will be based on literary research and serve to define basic concepts. The analytical part will deal with the market analysis and other factors that could improve our business. The final part will deal with the proposal of the business plan itself and its economic success.
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Cestovní pojištění jako bariéra volného pohybu osob v EU
Saňová, Tereza
The bachelor thesis deals with the importance of travel insurance within the EU. The aim is to assess whether this insurance constitutes a barrier to free movement. The thesis focuses on the gradual development of European integration and four fundamental freedoms, the SDEU case law and the establishment of the Directive on the provision of cross-border healthcare. The practical part is focused on the analysis of data on emergency health care, both from non-residents in the Czech Republic and from Czech citizens abroad.
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The sustainable development of historical monuments in Prague
Čámská, Kristýna ; Vajčner, Jiří (advisor) ; Pospíšil, Aleš (referee)
Title: The sustainable development of historical monuments in Prague The aim of this diploma thesis is to map the influence the visiting of sights in the Prague Heritage Reservation on their condition and sustainability and to submit possible suggestions for improvement. In addition to these proposals, new possible outcomes will be added to improve the situation in the future, further new marketing products, strategies that would lead to the expansion of the sustainable development of the monuments and the care for them. The teoretical part deals with the general definition of the concept of Prague Heritage Reservation, basics statistics of tourism and the monument care itself in Prague. Another integral part of the thesis are marketing and demarketing strategies regulating the flows of visitors, which are used by individual institutions. The practical part consist predominantly of a quantitative survey, from the answers were obtained during a multi-year survey among the visitors of he city of Prague, in order to find out especially the motivation of foreign visitors to travel to Prague, the most visited places and also whether tourists are satisfied with visit. In diploma thesis, only selected questions related to the topic are included, described and evaluated. The final chapter presents and...
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Tourism in ossuary from an anthropological perspective
Horáková, Markéta ; Halbich, Marek (advisor) ; Ponocná, Petra (referee)
In this thesis I will focus on tourism in the ossuary in Kutná Hora. In the first part I plan to describe theoretical background of anthropology of tourism. In the second part I will discuss the history of ossuaries and the changes in the perception of death in society. In the final part, I will present the results of my own research of tourism in the ossuary. My aim is to relate the research I conducted, through interviews transcribed, to the theoretical approaches. Furthermore, I will present my own typology of visitors of the ossuary and also focus on the motives these tourists have to visit there. Key words: tourism, tourists, ossuary, cemetery.
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Proposal of a Business the Foundation of a Restaurant
Boček, Petr ; Vítek, Ondřej (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis is a proposal of the entrepreneurial intention to establish a restaurant. Our restaurant with a focus on tourists and cyclists will be in Vilémovice. The branch of business belongs to the hospitality industry. The work consists of three parts. The theoretical part will be based on literary research and serve to define basic concepts. The analytical part will deal with the market analysis and other factors that could improve our business. The final part will deal with the proposal of the business plan itself and its economic success.
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Comparison of tourism in the Czech Republic and Ukraine
SEMISTROK, Vladyslava
The bachelor thesis is concentrated on the comparative analysis of the organization of tourism in the Czech Republic and Ukraine on the basis of the official information sources. The ratings of both countries in the world tourism market are also studied. The purpose of the thesis is aimed at defining and comparing the current situation in the tourism market in the corresponding countries and also at analysing current supply and demand of tourist services in the chosen territories. On the basis of the analyzes in two territories the possible improvements are revealed and generalized.
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Business plan: Flats for rent to foreign tourists
Pospíšilová, Kateřina ; Malec, Karel (advisor) ; Michal, Michal (referee)
This diploma thesis Business plan: Flats for rent to foreign tourists shows the reader the solution of business plan and project management in the real world. Theoretical part of this thesis focuses on the basic structure of a business plan, financial part of this diploma thesis and shortly describes the legal issues of rent the flat in the Czech Republic. Everything is applied in the practical part of this thesis, where the project is described, after that analysis of the inner and outer environment are made. The next chapter describes in detail the conditions for the implementation of marketing strategy. The last chapter of this thesis is devoted to financial plan, in which are calculated few scenarios of the business idea and possible risks of this project. The processing of the business plan is focused on practical application and is designed as instructions on how to start a business in this subject.
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Factors affecting tourism in Pakistan - tourism potential and strategies for development as an industry in Pakistan
Amir, Feraz ; Selby, Richard (advisor) ; Zdeněk, Zdeněk (referee)
The main aim of this thesis was to find out the factors affecting the tourism industry in Pakistan. Moreover the specific objectives was to analyze the impact of terrorist attack and currency exchange rate on tourism. The research was conducted through interviews, survey questionnaires inside and outside the country and also by the regression analysis for the period 2000 to 2013. The results from questionnaire and interview reveals that terrorist attacks is the major factor which have reduced the tourists visit ratio to Pakistan. Furthermore, the results of regression analysis also revealed that there is a negative and significant relationship between terrorist attacks and foreign tourist arrivals in the country. Hence, the researcher suggest that Government of Pakistan should more focus on maintaining peace and security for attracting tourists.
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Analysis of tourism of Sušice
KOPELENTOVÁ, Radka
The bachelor thesis evaluates tourism in the town of Sušice. The work contains geographical characteristic of the town, analysis of preconditions for development of tourism and assessment of its progress and current state. Analysis and complex evaluation of development of tourism in Sušice is the main aim of this work. Two methods were used for reaching this goal. The significant part of results is based on a survey, which is based on tourists' and local entrepreneurs' opinions. The method of controlled structured interview with chosen actors of tourism in Sušice was also used. The empirical part analyzes opinions and views of local entrepreneurs and visitors on the matter of tourism in this town. The conclusion summarizes all the knowledge, appraises set hypothesis, mentions all advantages and disadvantages of the town, and, last but not least, it also outlines new opportunities for further development of tourism in Sušice.
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Key factors of decision making process of medical tourists in the Czech Republic
Šebestík, Ondřej ; Karlíček, Miroslav (advisor) ; Roun, Vlastimil (referee)
This thesis analyzes parts of decision purchasing process and reveals the most important criteria for medical tourists in the Czech Republic using questionnaire research method. Survey was conducted in cooperation with clinics and medical tourism providers in the Czech Republic. Based on the research, key decision factors are costs, experience and quality of surgeon and patient's reviews of the clinic. The thesis also provides suggestions on application of results in clinic's marketing communication.
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